British Gypsum Twitter

A Chatterbox member spotted a low entry competition on Twitter with British Gypsum with lovely prizes:-

We are giving away 10 weekend trips for two to Dublin to the best Selfies! The prize includies; flights, and a two night stay in a 4 star hotel, bed & breakfast. All you have to do is take a picture of yourself with our Thistle UniFinish product and Tweet this using @BritishGypsum and #UniFinish.

In the end there were less than 25 entries for 10 great prizes and there were several Chatterbox winners. All was going well until the promoter rang and said that the prize was a cheque for £250. One winner costed out the prize at around £450 and so queried this with British Gypsum. They were adamant that they could get the trip for £250, and if you didn't accept the cheque, they would book it for you. The reason soon became clear. They had an arrangement already with a hotel, which although it was 4*, was a long way from the centre of Dublin and would have involved a half hour drive for sightseeing. I think it would have been difficult to go to the ASA on this occasion, as British Gypsum were happy to book the trip for you. However, it would have been better if they had named the hotel in the terms, then you could have decided before entering if you were able to fund the spending money required.